We are constantly on the lookout for promising tech startups

Sony Startup Acceleration Program is an 11-week accelerator program at the Sony offices in Lund, Sweden. The program is a way for Sony to help and engage with promising startups, and is open for all European tech startups following our three main requirements:

  • Your business idea should touch any of the business areas that Sony is engaged in; e.g. consumer technology, robotics, music, movies or gaming.
  • Your business idea should also align with at least one of the 17 Sustainable Development Goals set up by the UN [link].
  • Your team needs to be located at the Sony offices in Lund during the program. Although there is no guarantee, the possibilities are very promising for both Sony and the startups that are selected for the program. Sony is able to make initial angel investments during the course of the program. Also, after a completed program Sony may offer further investments and continued collabora- tion with one or several startups – or choose to present their business offer to partners, inve- stors and potential customers within the Sony global network.

Sony Startup Acceleration Program for Early Stage Startups

Sony Startup Acceleration Program is a Customer Discovery Phase over 11 weeks. After a completed program each startup has developed a focused business offering, ready to be pitched and presented to investors and potential customers. This program covers all aspects of early-stage development, such as talking to customers, vision, team development, metrics, basic service design, prototyping, and pitching.

Sony Startup Acceleration Program for Late Stage Startups

For later stage startups, we offer a scale-up service. You will benefit from Sony’s expertise in technology, design and startup business development. Sony investment opportunities are also possible as well as support to launch in the Japanese market.

Our experts

Erik Starck