Sony Startup Acceleration Program for Early-Stage Startups

If you have an early-stage startup in advanced development, we invite you to apply to the Sony Startup Acceleration Program. Sony is a global company with expertise in technology, business development and commercialization. All startups that could benefit from Sony’s support are welcome to apply for the acceleration program. Our focus areas include, but are not limited to:

  • Entertainment Technology: Gaming, Music, Video
  • Mobility: Auto Driving, Logistics
  • Lifestyle: Sport, Food, Agriculture, Beauty, Education
  • FinTech: InsureTech, Digital Identity
  • Industrial, SaaS
  • Digital Health & Life Technologies
  • Artificial Intelligence & Machine Learning
  • Sensors & loT
  • Immersion & Visualization
  • Next-generation Devices: Display, Security, Biometrics, Haptics
  • Drones & Robotics
  • Data Science/Analytics

If you are accepted, you will be mentored by both internal Sony experts and external partners from the startup ecosystem. The accelerator includes many activities, such as:

  • Masterclasses (facilitated by our external partners from the startup ecosystem)
  • Tailored Support through Mentoring & Workshops
  • Team Development
  • Networking
  • Business modelling
  • Pitching and Communication
  • Market Validation
  • Key Metrics
  • Sales Funnel Design
  • Negotiation Techniques

In the program, you will receive extensive business support that will challenge you, helping you develop and deliver a more focused offering. We will also evaluate further partnership and collaboration opportunities during and after the acceleration

Selection Process

Stage 1 – Interview Phase
After applying online, selected companies will be interviewed virtually. Subsequently, a number of companies will be invited to participate in a virtual bootcamp.

Stage 2 – Bootcamp Phase
Invited companies will join an intensive virtual bootcamp. Our accelerator team will work together with you on many aspects of your business, giving you the opportunity to get to know us and Sony experts. The Bootcamp Phase will help you develop your startup and open the possibility to discover the synergies for moving forward with acceleration.

Stage 3 – Selection Phase
Based on the Bootcamp Phase, selected startups will proceed to a discussion regarding a possible investment of approximately €50 000 in exchange for equity.

Acceleration Program
This acceleration program is virtual. However, there might be some opportunities to meet in person in Lund, Sweden or Tokyo, Japan. In such cases, Sony does not provide relocation, travel, food, or accommodation expenses.