Ok, so what is Sony Startup Acceleration Program?

The Sony Startup Acceleration Program (SSAP) Europe organisation was first established in Lund, Sweden in 2016 as the European hub for the program. The team supports startups in Europe, both inside and outside of Sony, to realize their dream of creating a successful business.

Together with experts from the local and international startup communities, Sony guides and supports startups from ideation and incubation through marketing and international expansion. The program also provides opportunities in the Japanese market.

The initiative for the Sony Startup Acceleration Program was taken at Sony’s headquarters in Japan in 2014. The intention was to encourage employees to commercialize ideas from internal Sony projects, and create new business for Sony. Today, the Sony Startup Acceleration Program is open to anyone.

See the SSAP Tokyo site here (in Japanese): https://sony-startup-acceleration-program.com

The Team

The Sony Startup Acceleration Program (SSAP) Europe team consists of a group of professionals who are passionate about guiding and supporting startups from ideation, business acceleration to business launch.