Bring the power of Sony to your startup

Sony Startup Acceleration Program

Grow your startup together with Sony

At Sony Startup Acceleration Program (SSAP) Europe, we provide the environment and know-how needed to bring your startup to the next level. We know that success is not the work of one individual – but rather a team of motivated and diverse experts sharing the same dream.

In the Sony Startup Acceleration Program Europe, we open our doors to early-stage startups in advanced development who have a business concept and need assistance in developing it into a viable business. Sony in Europe is full of experts who are passionate about supporting and enhancing your startup from business acceleration to expansion.

Find out more about SSAP

The Sony Startup Acceleration Program Europe is a way for Sony to engage with promising startups in Europe. Are you and your team up for the challenge? Find out more about our programs and what we are looking for in a startup.

Apply for Sony Startup Acceleration Program

The Sony Startup Acceleration Program for Early-Stage Startups is a 10-week accelerator program held virtually as a result of COVID-19


Simon Bachman at IDUN Technologies

"Sony Startup Acceleration Program was a great adventure and a truly compressed experience"



Our startups love what we do but don’t take our word for it. Read some testimonials from our startups here.