Bring the power of Sony to your startup

Sony Startup Acceleration Program

Grow your startup together with Sony

At Sony Startup Acceleration Program (SSAP) Europe, we provide the environment and know-how needed to develop a new business idea. We know that success is not the work of one individual – but rather a team of motivated and diverse experts sharing the same dream.

In the Sony Startup Acceleration Program Europe, we open our doors for people who have an idea and the courage to turn that idea into a viable business with us. Sony in Europe is full of experts who are passionate about guiding and supporting you from ideation, business acceleration, through to business launch.

Find out more about SSAP

The Sony Startup Acceleration Program Europe is a way for Sony to engage with promising startups in Europe. Are you and your team up for the challenge? Find out more about our programs and what we are looking for in a startup.

Apply for Sony Startup Acceleration Program

The Sony Startup Acceleration Program for Early-Stage Startups is a 3-month accelerator program at the Sony offices in Lund, Sweden.

The SSAP Bootcamp Program is another opportunity for startups. This three-day program, tailor-made for early-stage startups, will help your business idea up to the next level.


Harry Howe at Dronestream

"Pudae adi tem volrent, que pliciducie pero set sererum in"



Our startups love what we do but don’t take our word for it. Read some testimonials from our startups here.